U-Haul Digital Marketing Analyst in Phoenix, Arizona

Location:

2727 N Central Ave, Phoenix, Arizona 85004 United States of America

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Digital Marketing Analyst

U-Haul’s Digital Marketing and Web Analysis team is seeking a Digital Marketing Analyst to join our team. As a Digital Marketing Analyst at U-Haul, you will be responsible for defining and implementing measurement strategies that align with both program and department goals.

A successful Digital Marketing Analyst has experience analyzing and reporting on digital campaigns, as well as an in-depth knowledge of digital marketing.

Responsibilities include:

  • Analyze and report regularly on key metrics and provide actionable insights based off the results

  • Analyze online user behavior and optimize the customer journey to increase conversion rates

  • Evaluate effectiveness of marketing campaigns

  • Track, analyze, and report on A/B and multivariate tests

  • Ensure tracking implementation is executed correctly

  • Collaborate with other departments to implement proper measurement plans in a timely manner

  • Identify data anomalies and what causes them

  • Research and test new methodologies to improve internal analytical procedures

  • Clearly and effectively communicate your analysis to internal stakeholders, both horizontally and vertically

Qualities of an ideal candidate:

  • Must be detail-oriented

  • Enthusiastic and self-motivated

  • Logical and methodical approach to problem solving

  • Works well in groups and individually

  • Passionate about continual learning and applying what you’ve learned

  • Strong verbal and written communication skills

  • Ability to effectively communicate analytical insight to internal stakeholders

  • Basic understanding of the marketing funnel and the different phases of the customer journey

  • Must be able to multi-task and take initiative with projects

  • Experience working with analytics software

  • Experience in data analysis techniques and Microsoft Excel

  • Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social

Education and Training:

Bachelor’s degree (or equivalent work experience) in marketing, computer information systems, business data analytics, or other related areas

GAIQ Certification and experience working with website optimization tools for A/B and multivariate testing is a plus but not required

Benefits:

  • Competitive salary

  • Health insurance/benefits (including medical, dental & vision)

  • Subsidized gym membership (including paid fitness classes)

  • Life insurance

  • Stock options

  • Business and travel insurance

  • MetLaw Legal program

  • MetLife auto and home insurance

  • Discounts on Apple products, cell phone plans, hotels and more

  • Commuter benefits program

  • 401k options

  • Paid holidays, vacation and sick days

  • In-house cafe featuring options for all diets

  • 24-hour physician available for kids

  • Community volunteer opportunities

  • Opportunity to travel for digital marketing conferences

U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.

Since 1945, U-Haul has been serving do-it-yourself movers and their households. Like many other successful ventures, the concept for U-Haul was generated out of need. After World War II, there existed the widespread need for do-it-yourself moving equipment that would be available on a one-way, nationwide basis. U-Haul co-founders L.S. "Sam" Shoen and his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary approach spread the cost of ownership among many users, facilitating the mobility of the populations of the U.S. and Canada. The covered wagon of the pioneers morphed into orange U-Haul trailers. In the process, an industry was born.