Transdev Digital Marketing Manager in Scottsdale, Arizona


Transdev On Demand, formerly Veolia Transportation On Demand, is the largest private sector operator of multiple modes of passenger transit in North America, providing bus, rail, paratransit, shuttle, sedan and taxi services. We manage over 200 transportation contracts for cities, transit authorities and airports, providing safe and sustainable mobility solutions. Our mission is to improve public transportation, to enhance quality of life and combat global warming.

The Digital Marketing Manager will implement effective marketing campaign execution in all paid channels, with a heavy emphasis on Search Engine Marketing (SEM). This person demonstrates superior technical expertise and organizational capabilities in Google AdWords, understand how to execute campaigns on a geography by geography basis and consume large amounts of data in making decisions. Reporting to the Vice President of Marketing, this role can reside in either our Scottsdale, Arizona office of our suburban Chicago location.


  • Responsibilities:

  • Develop, Plan, and execute all SEM campaigns across Supershuttle and Execucar brands

  • Lead A/B testing initiatives across digital channels, rapidly testing and changing based on data led results

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Investigate and rigorously test new digital paid channels, setting the channel mix and strategy for both entities

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Collaborate with agencies and other vendor partners

  • Provide thought leadership and perspective for adoption where appropriate

  • Other duties and projects as assigned.


Education, Licensing, and Certifications Required :

  • College, university, or equivalent degree in marketing or a related field required.

  • MBA preferred

Job Requirements

  • 5-8 years of work experience in digital marketing in B2C industries

  • Demonstrable experience leading and managing SEM campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnel

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Ability to dissect large quantities of data into actionable insights.

  • Expertise in Excel

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Travel requirement (as a percent): <10% for occasional meetings and conferences

Must submit to a drug test and background check

Physical Requirements:

  • Must be able to work shifts or flexible work schedules as needed.

  • Work is accomplished in an office or in a cubicle space equipped with a telephone and computer.

  • The employee is generally subjected to long periods spent sitting, typing, or looking at a computer screen.


For more information please visit our website at

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.

Transdev is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, gender identity, sexual orientation, religion or other legally protected status, or any other classification protected by federal, state, or local law.

EEO is the Law Poster:

Drug free workplace

If based in the United States, applicants must be eligible to work in US without restrictions for any employer at any time; be able to pass a drug screen and background check

Requisition ID 2018-7944

Position Category Management & Above

Internal Code #TOD

Internal Reference TOD

Internal Code 3 Ind2

Company/Division Transdev on Demand (TOD)